book your room
  • No booking fees
  • No need for reconfirmations
  • Exclusive offers and packages
  • Only hotels approved by organizing committees, to ensure your comfort and safety
  • Networking opportunities with your colleagues
  • Friendly booking terms





Are you in Florence for a conference? Discover your dedicated offers and promotions!

Close to beautiful Florence and its famous works of art, find your own gorgeous pieces to take home at Barberino Designer Outlet.

Fall in love with brands including Baldinini, Dolce & Gabbana and Furla for 30-70% less, all year round. With over 200 of the world’s most luxurious brands as well as cafés, restaurants and tax-free shopping available, we’re the region’s must-visit destination for style hunters and label lovers. 


As a conference attendee you can enjoy exclusive benefits to make your visit with us even more rewarding, including:

• A return shuttle bus journey for just €10, instead of the usual price of €13
• A Fashion Passport, giving you an extra 10% off outlet prices*
• A voucher offering special prices in our fantastic cafés and restaurants

Show your voucher to the bus driver to receive your discounted ticket price plus an exclusive VIP welcome pack.
If you’re not travelling on our shuttle bus, please go to the Information Desk to collect your welcome pack.

*in participating stores 







How to get to McArthurGlen Barberino Designer Outlet
Motorway A1, exit Barberino (FI)

If you are in Florence you can take a convenient daily shuttle service from Santa Maria Novella train station, connecting the city of Florence to Barberino Designer Outlet in just 30 minutes.








DEPARTURE FROM FLORENCE (Piazza Stazione n°44 - In front of Bata store)
  • 1st run – 09.30
  • 2nd run – 11.30
  • 3rd run – 14.00
  • 4th run – 16.00
  • 1st run – 13.00
  • 2nd run – 15.00
  • 3rd run – 18.00
  • 4th run – 20.00


  • Adults: 13 euro €10 for delegates
  • Adolescents, 14 to 16: €8
  • Children under 14 free



It is not necessary to make reservations for this service.

Tickets can be purchased directly on the bus. 

For information Tel: +39 055.842161






main sponsor barberino designer outlet
Banca Credito Coperativo del Mucello
Banca CR Firenze
Firenze Convention and Visitors Bureau S.C.R.L. Piazza Madonna degli Aldobrandini 8, 50123 Firenze - Italia - VAT 04674960481 Phone: +39 055 29881 - Fax: +39 055 2988122 - E-mail: - Web: Privacy